Design Strategy by Marcelo Lopes

Marcelo Lopes Shares The Caesar Park Hotels and Resorts Design Strategy

Marcelo Lopes, the lead designer of the award winning project Marcelo Lopes's Caesar Park Hotels and Resorts Design Strategy says, The main goal of this new project was to save resources. Results include: fifty percent reduction in the number of items in the visual identity manual, less paper consumption, creation of the new index structure of the visual identity manual facilitating the search for the items, improved durability (Some support materials were substituted.) And a sustainable design was achieved by replacing some plastic or TNT materials with 100% cotton fabric. All paper types specified in the new project are FSC certified papers..

Design Strategy by Marcelo Lopes Images:

VIA: http://competition.adesignaward.com/design.php?ID=27715

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