2000 meters
2000 meters is a packaging design for a black tea brand from Yunnan, China. The series is divided into three levels based on producing area, quality and flavor. An octagonal form is used as the shared symbol of the whole range. The lower level is packed in paper, the most widely used material, while the middle and premium levels use metal cans. A small red mountain rises on the top of the can to show that the tea grows at high altitude. Black and red are the main colors, with a little white and simple illustrations of old tree, brush and jasmine.
2000 meters Black Tea by TIGER PAN was highlighted as an outstanding example of communication design by the A' Design Award. 2000 meters Black Tea earned the Silver A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, juried, academic and meritocratic design competition that rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
