Hopapops
Project tasks: Naming, brand creation and packaging design for popped water lily seeds, targeted at US consumers. The challenge was how to grab a market that hasn’t necessarily heard of the key ingredient, water lily seeds. The solution, to focus on shelf shout, simple information hierarchy and prominent ingredient visuals. The illustration, which makes up both the front and back of the packaging, drives home the product and flavor variant. The uneven nature of the Hopapops brand mark typography adds a cheeky bounce to the packs, complimenting the fun tone of voice created for the brand.
Hopapops Healthy Snack Food by Angela Spindler was selected as an innovative illustration of communication design by the A' Design Award. Hopapops Healthy Snack Food won the Iron A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, jury-voted, fair and ethical design competition which recognizes excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
