Wen Niang
Wen Niang is packaging designed for Chinese yellow rice wine. The bottle is made of glass, while most yellow rice wine is packed in ceramics. The glass surface adds gloss and texture. A crane with spread wings is embossed on the shoulder of the bottle and covers more than 320 degrees of the surface. The crane holds a high position in oriental culture, where it stands for integrity, elegance, health and long life. The bottle measures 90 millimeters in diameter and 260 millimeters in height. The modern form aims to interest younger consumers.
Wen Niang Yellow Rice Wine by TIGER PAN was recognized as an outstanding example of communication design by the A' Design Award. Wen Niang Yellow Rice Wine received the Golden A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a highly prestigious, international, juried design competition which honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
