Magazine of Design

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Rose Wine Packaging

Rose

Rose is a wine label designed for a rose wine produced in Chile. The label measures 85 by 90 millimetres and is printed on textured paper of 89 grams per square metre. Five special colours are applied in digital offset, with gold foil, black foil, relief and bas-relief finishes. The design is inspired by roses, petals, vine leaves and the soft colours of the evening sky. Vine tendrils tangle around the text. The bottle holds 375 millilitres, a small format that is new to this wine category in Chile.

Rose Wine Packaging by Ximena Ureta was highlighted as an outstanding illustration of communication design by the A' Design Award. Rose Wine Packaging was awarded the Bronze A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, jury-voted, fair and ethical design accolade that honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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