Magazine of Design

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Zenfone 4 Max Online Product Video

Zenfone 4 Max

Zenfone 4 Max Product Video is an online product video created for the launch campaign of a smartphone with a high-capacity battery. The video presents the smartphone as a companion for outdoor activities and sports. Elements of ball games and court lines are combined to suggest movement, racing and play at a bright and lively pace. The aim is to express a spirit of energetic participation and to reach a young audience. The video is made with 3D computer-generated animation and rendered with graphics processing units.

Zenfone 4 Max Online Product Video by Chung-Yu Huang was featured as an exceptional illustration of communication design by the A' Design Award. Zenfone 4 Max Online Product Video won the Iron A' Design Award in Movie, Video and Animation Design in 2020. The A' Movie, Video and Animation Design Award is an international, juried, academic and meritocratic design accolade that honors superior design of feature films, short films, documentaries, animations, music videos, experimental films, commercials, trailers and more.

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