Wolffstrunk
Wolffstrunk is a corporate identity created for a brand of fruit schnapps and fruit liqueurs produced in a private distillery. Graphic reduction and precision characterize the visual identity. A simplified figure of a wolf serves as the design mark of the corporate design system, and the stylized shape of a drop is added to the figure. A movable head gives the mark a humorous character and allows dynamic layouts. The system includes a composite mark, business documents, bottle labels, posters, postcards, a brand book and a short website animation.
Wolffstrunk Corporate Identity by Karen Cuthbert has been recognized as an innovative example of communication design by the A' Design Awards. Wolffstrunk Corporate Identity was awarded the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design accolade that celebrates excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
