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Lianyue liquor Packaging

Lianyue liquor

Lianyue Liquor is a packaging design for a liquor bottle and its box. The bottle takes the form of a lotus awning, a shape drawn from the lotus seed pod. In traditional Chinese culture, the lotus expresses noble and upright qualities. The bottle is made from a glass mold finished with an environmental protection glaze, and the production process is highly demanding. The lotus leaf is the main visual theme of the box. When the three sides of the box are placed together, they form a complete lotus leaf painting, which strengthens brand expression. The package measures 120 by 200 millimeters.

Lianyue liquor Packaging by Xiaoma Hu was featured as an innovative representation of communication design by the A' Design Award & Competition. Lianyue liquor Packaging was awarded the Bronze A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a juried, academic and highly prestigious design prize that honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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