Curridabat Ciudad Dulce
Curridabat Ciudad Dulce is a place branding program created for a city in Costa Rica. The brand supports the Ciudad Dulce, or Sweet City, vision, which promotes a positive experience for all citizens by taking inspiration from nature. The visual system is built from repeated shapes, patterns and structures found in the natural environment, with hexagon patterns recalling beehives as the main element. The flexible identity is applied to printed and digital materials, buildings, outdoor signs and public furniture, so diverse audiences can recognize the city easily.
Curridabat Ciudad Dulce Place Branding by Fabrizzio Mendez has been highlighted as an exceptional representation of communication design by the A' Design Award. Curridabat Ciudad Dulce Place Branding earned the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design prize that rewards superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
