Magazine of Design

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SciFest Los Angeles Festival Identity System

SciFest Los Angeles

SciFest Los Angeles is a festival identity system created for a hypothetical eight-day film festival devoted to science fiction movies. The program curates classic science fiction films from 1970 to 2017, covering sub-genres such as action, animation and mystery. A dimensional typeface, inspired by scenes of four dimensions, serves as the main visual language across all applications. The posters work with augmented reality, so viewers can explore their depth. The app and website interfaces use kinetic three-dimensional graphics.

SciFest Los Angeles Festival Identity System by Ching-Fa Lung has been featured as a creative example of communication design by the A' Design Award & Competition. SciFest Los Angeles Festival Identity System was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design prize which celebrates outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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