Landscape
Landscape is a gift box designed for Chinese traditional moon cakes. The package shows a scene of waves, mountains and the moon, with a rabbit from Chinese mythology running in the sea. The mountains use the traditional Chinese color Danxia. The three-dimensional scene is built from flat paper slices, and each slice is placed at an equal distance from front to back. The paper is printed and then engraved in detail by laser. Drawers at the base hold the moon cakes, and further drawers within the scene hold knives and forks. The use of paper keeps production costs low.
Landscape Gift Box by JiaXin Qiu was selected as a grand representation of communication design by the A' Design Award. Landscape Gift Box received the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a juried, academic and highly prestigious design competition that celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
