Biboi
An innovative, unusual and carefree design to define the identity of these wines. A geometric design that takes its cue from the seventies and enriches it with iconographic elements that represent the characteristics of the Sardinian territory. The design of these labels is studied to give a tactile effect when the bottle is removed, thanks to the paper of the label and the embossing of some parts of it. The goal is to communicate a fresh and youthful, carefree and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Biboi Wine Labels by Giovanni Murgia was selected as a grand representation of communication design by the A' Design Awards. Biboi Wine Labels was awarded the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a highly prestigious, international, juried design competition that celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
