Kum-Kum
The bottle has symmetrical droplets on its four sides, two facing upward and two facing downward, which shape the form of water in its dynamic substantiation. As for the label and logo, Backbone Branding has created a combination of a label and a filled bottle, which shows the transparency and plasticity of the water in its dynamics. The blue tint of the back label blends harmoniously with the bottle and, thanks to the refraction of light through the liquid, makes the bottle visible, and the brand's white logo on the transparent label becomes apparent due to the blue-tinted back label.
Kum-Kum Water Packaging by Backbone Branding was highlighted as an innovative representation of communication design by the A' Design Award & Competition. Kum-Kum Water Packaging won the Golden A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, meritocratic, just and fair design prize that honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
