Theo Rebrand
Theo Rebrand is a packaging and visual identity program for a fair-trade, bean-to-bar chocolate brand. The design uses a bold paint stroke as a window to taste discovery and as an expression of the craft behind premium chocolate. A white background suggests clean eating and purity of ingredients, and helps the packs stand out on the shelf. Bars measure about 3 by 6 inches and use a paper overwrap with a foil inner layer. Cups measure about 2 by 4 inches and use a flow wrap on a matte substrate. The aim is to link higher standards with good taste.
Theo Rebrand Branding by Clarkmcdowall Inc was highlighted as an innovative illustration of communication design by the A' Design Awards. Theo Rebrand Branding received the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a highly prestigious international design competition that recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
