Hotel New Grand Ready-to-eat Meals

Hotel New Grand Ready-to-eat Meals is a packaging design for prepared foods, including beef curry, chicken curry and Napolitan pasta sauce. The box is made of cardboard and uses the motif of a stockpot as its main graphic element. The minimalist design avoids the illustrations and food photographs commonly seen on ready-to-eat packaging. The intent is to convey the tradition and prestige of a classic hotel in Yokohama with a touch of wit. The packaging suits meals at home and is also chosen as a gift.

Hotel New Grand Ready-to-eat Meals Packaging by Kazuaki Kawahara was identified as a creative representation of communication design by the A' Design Awards. Hotel New Grand Ready-to-eat Meals Packaging won the Golden A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a highly prestigious international design prize that recognizes exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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