Simple Packaging of Rice
TongChuang Design is a rice packaging design created for an agricultural university. The carrying rope passes through the bottom of the package, which prevents breakage caused by the weight of the contents. The packaging is small, minimal and made of environmentally friendly materials. A patented structure allows the package to be switched freely between flat and three-dimensional states, so transport and use remain simple and low in cost. The graphic composition is based on the ancient Chinese character for rice, giving the package a clear and recognizable identity.
Simple Packaging of Rice Packaging by Yongjun Chen was identified as an outstanding example of communication design by the A' Design Awards. Simple Packaging of Rice Packaging received the Iron A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design competition that honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
