Toothpaste
The Toothpaste packaging design idea is a watercolor tube. It reminds the fun of choosing colors when painting. The Toothpaste is a unique combination of natural ingredients and amino acids found. Therefore, the upper half of the Toothpaste packaging is a natural expression, and the under half is a science and technology expression. It is a design that combines two different elements into one. Finally, the brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products.
Toothpaste Packaging by Kazuo Fukushima has been recognized as a grand example of communication design by the A' Design Awards. Toothpaste Packaging received the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a juried, academic and highly prestigious design competition that celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
