Surplus Year After Year
It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.
Surplus Year After Year Packaging by Yang Bo has been highlighted as an innovative illustration of communication design by the A' Design Award & Competition. Surplus Year After Year Packaging won the Silver A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, meritocratic, just and fair design prize which celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
