Mijia Toothbrush
Mijia Toothbrush is a gift box packaging created for an electric toothbrush set. The outer box takes its form and color from the product inside. A light blue bas-relief covers the surface and repeats the soft lines of the toothbrush. Two high ultraviolet lines are printed over the pattern to add depth and to highlight the elegant industrial design. The light blue hue matches the product, so the box looks unified. The raised graphic makes the surface more three-dimensional and helps the gift set stand out in stores.
Mijia Toothbrush Packaging by Xiaomi was highlighted as an innovative illustration of communication design by the A' Design Award & Competition. Mijia Toothbrush Packaging received the Iron A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is an international, jury-voted, fair and ethical design competition which celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
