Evervess Soda Water
Evervess Soda Water is a packaging design for a range of carbonated sodas and tonics. The brand carries nearly eighty years of heritage, and the visual identity was modernized for a unified launch in the Chinese market. The earlier design felt heavy and suggested indulgence, so the packaging was simplified to communicate light and fizzy refreshment. A minimal graphic element in black and teal depicts a fountain, a symbol of energy, refreshment and renewal. The drinks can be mixed in cocktails or enjoyed on their own.
Evervess Soda Water Beverage by PepsiCo Design and Innovation was featured as a grand representation of communication design by the A' Design Award & Competition. Evervess Soda Water Beverage was awarded the Iron A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a highly prestigious international design recognition program which celebrates outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
