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Chez Vous Branding

Chez Vous

Chez Vous is a visual identity created for a Belgian restaurant in Sao Paulo, Brazil. The identity reinterprets Belgian icons, such as Magritte, the Manneken Pis, rain and traditional fries, through a simple illustration style. Short texts include Belgian dialect variations, adding a sense of humor to the graphic compositions. The identity is applied to menus, posters, panels, packaging and t-shirts, giving the restaurant visual unity. Menus and posters are printed in offset with CMYK colors, while the t-shirts are printed digitally.

Chez Vous Branding by Ruis Vargas was featured as an exceptional example of communication design by the A' Design Award & Competition. Chez Vous Branding earned the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious international design prize that celebrates outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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