Quix
Quix is a brand identity for self-service vending machines that offer hot and cold drinks and snacks. The identity uses colors, textures and forms drawn from Italian culture, paying homage to the golden age of Italian design. A slightly vintage appeal recalls the Dolce Vita years and evokes Italian coffee culture. Coffee cups and posters are printed in CMYK colors with offset technology, while the vending machines are branded with printed foils. The design turns a quick coffee break into a calm visual experience.
Quix Branding by Anja Zambelli Colak has been highlighted as a creative example of communication design by the A' Design Awards. Quix Branding received the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design competition that recognizes outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
