Heheqingtian
Heheqingtian is a tea brand identity created for a tea living and cultural experience space reborn from a private Japanese style dwelling. The identity begins with the idea of convergence. The door shape of the building is combined with the Chinese character He to express the spirit of serving tea and the meaning of gathering together and expanding outward. A restrained design conveys the calm atmosphere of tasting tea at leisure. The tea box is made of wood with a tenon and mortise structure that needs no glue, supporting an environmentally friendly approach.
Heheqingtian Tea Brand Identity by Zi Huai Shen was recognized as a creative example of communication design by the A' Design Award. Heheqingtian Tea Brand Identity received the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2021. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design competition which recognizes exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
