Magazine of Design

Magazine of Design featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Tinkoff Investment - Lazy Money Advertising Video

Blaster Studio Advertising Video Movie

Tinkoff Investment - Lazy Money

Tinkoff Investment is a thirty second advertising video for a bank investment service. The video presents George Washington as the main character. He sits on a sofa and eats pizza, tired and lazy, and he stands for money. The unusual image carries the main idea, which is that money should be kept in good shape and made to work. The animation combines cel animation and cutout animation, joined with digital compositing. The video was shown widely as a preroll before online videos and reached a high conversion rate.

Tinkoff Investment - Lazy Money Advertising Video by Blaster Studio has been selected as an innovative example of communication design by the A' Design Awards. Tinkoff Investment - Lazy Money Advertising Video won the Bronze A' Design Award in Movie, Video and Animation Design in 2022. The A' Movie, Video and Animation Design Award is a juried, academic and highly prestigious design recognition program that recognizes exceptional design of feature films, short films, documentaries, animations, music videos, experimental films, commercials, trailers and more.

Learn more about Tinkoff Investment - Lazy Money Advertising Video

 
E-Mail

More Award-Winning Designs

Alignment to Air 3D AnimationAlignment to Air3D Animation · Jin Jeon2021 Kids Channel Ident Promo TVC Animation2021 Kids Channel Ident PromoTVC Animation · 27 DesignSimplest Happiness Commercial AnimationSimplest HappinessCommercial Animation · Yen C ChenGrundig Heinzelmann 75th Years Edition Consumer Electronics FilmGrundig Heinzelmann 75th Years EditionConsumer Electronics Film · Digital PanoramaBeoplay Portal Advertising CampaignBeoplay PortalAdvertising Campaign · Carlos CabreraMy Coin 3D AnimationMy Coin3D Animation · Sungkyun Bae
Design Team of the Day

Design Team of the DaySpecial CoverageSaturday, 7 November 2026

World's Greatest Design Teams.

Sometimes you need a team of talented designers to come up with truly great designs. Everyday, we feature a distinct award-winning innovative design team. Explore and discover original and creative architecture, good design, fashion, graphics design and design strategy projects from design teams worldwide.

Continue reading · Browse the registry