Pepsi Culture
Pepsi Culture is a limited edition can series created for a soft drink brand in Mexico. The series consists of six collectible cans, and each can represents one Mexican city. Local stories, traditions and art references are translated into illustrative patterns that combine long-standing cultural symbols with a contemporary design approach. Each can is made of aluminium, holds 12 ounces and is finished with high definition offset printing. The cans are sold individually and together form a series that reflects regional diversity.
Pepsi Culture Limited Edition Packaging by Dennis Furniss was identified as an outstanding representation of communication design by the A' Design Award & Competition. Pepsi Culture Limited Edition Packaging won the Golden A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a juried, academic and highly prestigious design prize that celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
