Mazurro
Mazurro is a packaging design for coffee. The design is based on a distinctive graphic pattern built on the letter M. The pattern gives the coffee bags a strong and dominant look. The minimalist geometric form and the strong contrasts help the bags stand out on store shelves. The pattern is inspired by the work of Josef Hoffmann, a founder of the Vienna Workshop, whose simple forms influenced early modernism. The bags are printed by flexographic printing. Three flavours are offered, each with a different colour and a white underprint that creates a metallic effect in selected areas.
Mazurro Coffee Packaging by SBF 19 Sp. z o.o. has been featured as an outstanding example of communication design by the A' Design Awards. Mazurro Coffee Packaging won the Iron A' Design Award in Packaging Design in 2021. The A' Packaging Design Award is a juried, academic and highly prestigious design competition which celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
