Moscow Ambassadors School

Interesting stories are hidden behind every turn of the old streets and it is impossible to associate the City with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old National script, interspersed with the cursive script and recognizable fonts of the avant-garde artists. The color scheme is laconic-bright red.

Moscow Ambassadors School Typographic Brand Identity by Tanya Dunaeva has been highlighted as a grand example of communication design by the A' Design Award. Moscow Ambassadors School Typographic Brand Identity earned the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design competition that rewards excellent design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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