Q Shinsyu Apple Pie Lab
These are branding projects for Q, an apple pie specialty store. The typography of the store's name, Q, was created using the apple as a motif and symbol for the store. All brand tools, including the exterior, interior, lighting, stools, uniforms, and packaging, were designed using this simple symbol. In keeping with the product concept of utilizing materials as they are, the tools are also designed simply, utilizing the colors and textures of the materials, such as paper and wood, as they are. All designs are in line with the store's vision of valuing the original taste of apples.
Q Shinsyu Apple Pie Lab Brand Identity by Nobuya Hayasaka was featured as a grand example of communication design by the A' Design Awards. Q Shinsyu Apple Pie Lab Brand Identity won the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, jury-voted, fair and ethical design competition which celebrates superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
