Bay
The iconic black and white stripes of Sephora were used as a visual focus to guide the flow of people and bring a better consumer experience. The optical illusion and the linear composition of waves form a Sephora bay, resulting in a different visual experience. The lines on the black and white columns are extended to the interior of the space, thus forming a natural visual guide.
Bay Cosmetics Retail Store by SIG Design was recognized as an outstanding representation of architectural design by the A' Design Awards. Bay Cosmetics Retail Store won the Iron A' Design Award in Interior Space and Exhibition Design in 2022. The A' Interior Space, Retail and Exhibition Design Award is an international, juried, academic and meritocratic design recognition program that rewards excellent design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.
