Magazine of Design

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Future of Banking Explanatory Motion Graphics

Future of Banking

Ms. Wu created this video for Julius Baer to explain the working method of their new digital product for their potential investor. From concepting, storyboard, style frames design to animation, she figured out how to visualize the difference between heavy workflow, digitalization and new era. She added visual metaphors to increase uniqueness. Creative thinking and techniques were utilized to create a video with a clear story narrative and visual attractions. This video showed the beautiful future the new digital product will bring.

Future of Banking Explanatory Motion Graphics by Mengchao Wu was identified as a grand representation of communication design by the A' Design Awards. Future of Banking Explanatory Motion Graphics earned the Silver A' Design Award in Movie, Video and Animation Design in 2022. The A' Movie, Video and Animation Design Award is a highly prestigious international design recognition program which recognizes outstanding design of feature films, short films, documentaries, animations, music videos, experimental films, commercials, trailers and more.

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