Nestle
Mr. Banana is a packaging design created for an ice cream product sold in China. The design returns a heritage brand to the market with a new visual identity based on rap music instead of rock music. A large pair of sunglasses is printed on each pack, so the product stands out inside crowded freezer cabinets. Nine sunglasses versions carry different phrases, allowing consumers to choose a pack that matches their personality or to collect all of them. The ice cream is wrapped in aluminum foil, and the outer box is made of eco-friendly paper with a gold stamped logo.
Nestle Ice Cream by Blackandgold Design (Shanghai) Co., Ltd. has been recognized as an innovative example of communication design by the A' Design Award & Competition. Nestle Ice Cream earned the Iron A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a highly prestigious, international, juried design recognition program which celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
