K-Chic
K-Chic is a brand identity for a Korean style fried chicken business that serves the meal delivery market. The mark combines the letter K with a chicken footprint to suggest the idea of an expedition. The lettering is based on the style of Korean retro advertisements and recalls a shouted slogan. Supporting graphics use battle flags, ancient maps and chicken warriors to express the theme of a Korean warrior journey. Rich colors mark the different flavors on tags and wraps. The main visual places the fried chicken within a map to invite the appetite.
K-Chic Brand Identity by Zi Huai Shen was selected as a grand illustration of communication design by the A' Design Award. K-Chic Brand Identity was awarded the Iron A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design accolade which rewards superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
