Magazine of Design

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Mamba Chiliast Brand Identity

Mamba Chiliast

Mamba Chiliast is a brand identity created for a basketball community formed by fans of the Mamba Mentality. The identity brings members together through basketball activities and gives them a sense of belonging, pride and distinction. The logo uses the shape of a hexagram as its visual framework, formed by the combined letters M and C. An eye placed at the visual center represents the Mamba. The hexagram recalls shared associations of belief, organization and energy. The logo can be printed, sewn or injection molded in many sizes.

Mamba Chiliast Brand Identity by sxdesign has been recognized as an exceptional illustration of communication design by the A' Design Award. Mamba Chiliast Brand Identity earned the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is a highly prestigious, international, juried design accolade which rewards outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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