Magazine of Design

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Chasing Light Showroom

Chasing Light

Chasing Light is a showroom designed for a ceramic tile brand in Foshan, China. The interior covers 890 square meters and combines reception, display and experience areas. Ceramic tile products are divided into four categories and are shown on horizontal and vertical surfaces within the space. The geometric forms and the scale of the rooms highlight the large sintered stone panels. Light strengthens the natural textures of the panels. Main materials include sintered stone panel, artistic paint, stainless steel and acrylic. The layout guides visitors along a clear route.

Chasing Light Showroom by AD ARCHITECTURE has been featured as a creative representation of architectural design by the A' Design Award. Chasing Light Showroom received the Silver A' Design Award in Interior Space and Exhibition Design in 2022. The A' Interior Space, Retail and Exhibition Design Award is an international, jury-voted, fair and ethical design competition which celebrates outstanding design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.

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