Li Beer
Li is a gift packaging design for beer. The glass bottle takes its shape from the Shuang-Er-Ni-Yu pottery bottle unearthed at the Yangshao cultural site. Carvings on the surface resemble traditional water ripples and fish stripes. An embossing technique is applied to the package, so the texture can be felt by touch. Elegant images and archaic fonts add a sense of history. The package is opened by tearing off the top seal. The design celebrates the early history of beer brewing in China and the traditional Chinese recipe used for the beer inside.
Li Beer Packaging by China Resources Snow Breweries was identified as an innovative example of communication design by the A' Design Award. Li Beer Packaging won the Golden A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, meritocratic, just and fair design award which celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
