Magazine of Design

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Can You See the Music Dynamic Identity

Can You See the Music

The work created for Franz Liszt Chamber Orchestra is a music-driven dynamic brand identity aiming to revive the visual appearance of the orchestra. Its creators have invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo, related to their favorite piece of the repertoire. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.

Can You See the Music Dynamic Identity by Brand Bar Communications has been highlighted as an innovative example of communication design by the A' Design Award & Competition. Can You See the Music Dynamic Identity earned the Silver A' Design Award in Graphics, Illustration and Visual Communication Design in 2022. The A' Graphics, Illustration and Visual Communication Design Award is an international, juried, academic and meritocratic design prize that celebrates exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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