Puzzle
Puzzle is a packaging design for bottled water distributed on a university campus. The label presents a maze graphic built from learning tool elements such as pens, ink, a compass, a pen knife, pushpins and needle pens. Paradoxical space illusion and a 2.5D form give the pattern depth. The label is made of PET material and printed in four colors, while the date is laser printed. The package is offered in seven colors, each carrying one Chinese character, so seven bottles placed together form the phrase meet a better self.
Puzzle Water Packaging by WEIWEI ZHANG has been recognized as a grand example of communication design by the A' Design Award. Puzzle Water Packaging was awarded the Iron A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, meritocratic, just and fair design competition which rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
