Magazine of Design

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Hometown Flavor Rice Noodle Packaging

Hometown Flavor

Yunnan is home to many ethnic minorities who have their own unique eating styles. As a representative traditional staple food in Yunnan, rice noodles can be integrated with any ingredient and cooking method to produce different tastes. Through the carrier of rice noodles, the designers have developed and designed this series of Yunnan rice noodle products by combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities. Through modern food preservation technology, the taste of Yunnan is promoted to the world.

Hometown Flavor Rice Noodle Packaging by WEIWEI ZHANG has been highlighted as an exceptional example of communication design by the A' Design Award. Hometown Flavor Rice Noodle Packaging was awarded the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a highly prestigious, international, juried design award that rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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