Jinlongquan
Jinlongquan beer hopes to launch a medium and high end product that can not only convey the long history of the brand, but also make consumers feel good quality; designers use rich illustrations to depict hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, so that the packaging has a strong beer industry attribute; more importantly, the illustrations include the brand image symbol of Chinese dragon sculpture in the former site of Jinlongquan distillery in 1978, as well as the redesign of logo font and brand red, forming a strong brand recognition.
Jinlongquan Beer Packaging by Jin Zhang has been highlighted as a grand example of communication design by the A' Design Award & Competition. Jinlongquan Beer Packaging won the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a juried, academic and highly prestigious design competition which rewards outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
