Granovita
Granovita is a packaging design for granola. A cardboard box replaces the flexible pouch commonly used for cereal, giving more control over how the product appears on shelves. The rough surface of the cardboard supports the theme of healthy living. Illustrations of fruits and grains describe the taste of each variety. Icons, expressive lettering and bright colors convey a positive message. The cardboard can be composted, so the solution stays environmentally friendly and low in cost. Each box measures 160 by 120 by 40 millimeters.
Granovita Granola Packaging by Olha Takhtarova has been identified as an innovative illustration of communication design by the A' Design Awards. Granovita Granola Packaging was awarded the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is a highly prestigious international design award which rewards excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
