Al Mocha Port
A series of packaging designs for Al Mocha Port, Saudi Arabia. Design is inspired by history, culture, and provenance to create an identity that reinforced authenticity and expertise. The packaging is clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. Navy Blue, Forest Green, and Gold colors aim to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. A flexible labeling system allows the brand to adapt the offering easily, throughout the year.
Al Mocha Port Coffee Packaging by Elena Gamalova was highlighted as a creative illustration of communication design by the A' Design Award & Competition. Al Mocha Port Coffee Packaging was awarded the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, juried, academic and meritocratic design recognition program that honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
