3D Embossed
The book uses 3D embossing to document and highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from paper dragon boats and Indian jewelry to Peranakan beaded shoes. The color pages symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull) to its golden age (yellow) and gradually fades (white). A pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore, as only we humans can safeguard, support and bring it back.
3D Embossed Book by Jesvin Yeo was identified as a creative representation of communication design by the A' Design Award. 3D Embossed Book was awarded the Golden A' Design Award in Print and Published Media Design in 2022. The A' Print and Published Media Design Award is an international, jury-voted, fair and ethical design prize that recognizes outstanding design of brochures, posters, magazines, catalogs, flyers, business cards, billboards, books and more.
