Koch's Meerrettich
The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. To revive the brand in shelves, Wolkendieb relaunched the Koch's brand identity and packaging portfolio. The logo was modernised to become bolder and more visible. The new design focuses on depicting the unprocessed natural ingredients and the clean recipes without additives or conservatives. Fresh from the field straight to the consumer: directly, simply and lovingly prepared!
Koch's Meerrettich Rebranding by Wolkendieb Design Agency was selected as an outstanding representation of communication design by the A' Design Award. Koch's Meerrettich Rebranding won the Silver A' Design Award in Packaging Design in 2022. The A' Packaging Design Award is an international, meritocratic, just and fair design competition that celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
