Magazine of Design

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Alfa Honey Packaging

Alfa Honey

Fragiadakis family transforms knowledge and love for honey into an Alpha experience. It's what nature offers, so people can begin Anew! In the Greek alphabet, "Alpha" is the first letter and the initial imprint of communication. Obsessed with the exceptional characteristics of the product, the design is as simple as possible, letting the honey speak for itself. With a transparent glass jar and handwritten typography, it resembles dripping honey.

Alfa Honey Packaging by Antonia Skaraki was identified as a creative representation of communication design by the A' Design Awards. Alfa Honey Packaging was awarded the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, meritocratic, just and fair design competition which celebrates superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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