The Language of Emotion and Time

The Language of Emotion and Time is a cake packaging design that uses fresh flowers as a visual sign of freshness. A transparent flower box is attached to the top of the package and can be pulled out, opened and detached for reuse. As the flowers bloom and fade, users can judge whether the cake is still fresh. The outer shell is made of recyclable hard cardboard, and the flower box is made of decomposable transparent material to reduce plastic use. The package measures 15 by 15 by 15 centimeters. Fresh flowers replace ribbons and add meaning when the cake is given as a gift.

The Language of Emotion and Time Cake Packaging by Jiaxin Lv Ying Zhang Yufei Gao was highlighted as an outstanding example of communication design by the A' Design Awards. The Language of Emotion and Time Cake Packaging won the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, jury-voted, fair and ethical design competition that honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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