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Zhi Hou Chinese Baijiu Packaging

Zhi Hou

This is a citrus flavored Chinese Baijiu called "Zhi Hou". In Yunnan, China, people will turn good quality citrus brewing into baijiu. The raw material ratio of this product has reached the level of 20 pounds citrus brewing a pound Baijiu, so it can only be sold in limited quantity.in designed the bottle into a ball shape, and made irregular bulges at the shoulders of the bottle, so that the shape would not look so monotonous. The shape of the bottle cap, designer directly simulated the branches of citrus, when the bottle was put into the orange bag, the bottle cap would be exposed.

Zhi Hou Chinese Baijiu Packaging by XIONGBO DENG was featured as a grand example of communication design by the A' Design Award & Competition. Zhi Hou Chinese Baijiu Packaging received the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design competition which recognizes outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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