Noble 16 Zhenxuan
Noble 16 Zhenxuan is packaging designed for a premium liquor. The bottle follows the classic Baijiu shape and is made of black-glazed ceramic. Flowing lines and reliefs are carved on the surface with a western relief technique. The pattern on the bottleneck draws on Chinese composite flowers and western scroll grass. The label is printed on golden and dark patterned paper. The outer painted wooden box uses leather-like mounting and gold stamping. An inside page presents a flavor wheel that describes the taste. The aim is to blend Chinese and western liquor cultures.
Noble 16 Zhenxuan Packaging by Jingdezhen Jiushan Cultural and Creative Co., Ltd. Guiniang Liqour Co., Ltd has been selected as an innovative example of communication design by the A' Design Awards. Noble 16 Zhenxuan Packaging was awarded the Bronze A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is a juried, academic and highly prestigious design competition that recognizes exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
