Xianyan
This is a bird's nest product in a high-end gift box.The packaging design concept combines swiftlet and Chinese elements. The visual highlights are concentrated, and the surrounding areas are given corresponding blank treatment. Through the deconstruction and fusion of simple, natural and abstract elements, the overall picture presents an oriental classical aesthetic conception with a sense of modern design art.
Xianyan Packaging by Wei Sun has been highlighted as an exceptional example of communication design by the A' Design Award. Xianyan Packaging earned the Iron A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, juried, academic and meritocratic design prize which celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
