Snow Zero
Snow Zero is a packaging design for a low-alcohol, low-calorie hard sparkling water. The name Zero refers to midnight, seen as both an ending and a beginning. The infinity symbol on the package expresses the idea of continuation. The figure 0 is rendered with a three-dimensional liquid metal effect to suggest a light and refreshing taste. Illustrations on the bottles draw on pioneer visual art styles for a futuristic look. The water drop shaped bottles can be joined mouth to mouth, so two bottles form a new infinity symbol. Aluminum cans and glass bottles are used.
Snow Zero Packaging by China Resources Snow Breweries has been identified as an exceptional representation of communication design by the A' Design Award. Snow Zero Packaging earned the Silver A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, juried, academic and meritocratic design accolade that celebrates excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
