Snow Draft Beer
Snow Draft Beer is a packaging series for a pure malt draft beer, produced as an aluminum can and a glass bottle. The design follows a minimalist approach and uses aurora green and pure white as the main colors. Line drawings of malt, hops and water ripples refer to the three brewing ingredients. The glass bottle is slightly narrowed at the waist for a comfortable grip and is embossed with Chinese calligraphy characters meaning pure and draft. The bottle holds 460 ml and the can holds 500 ml. The unified design is intended to convey purity and a fresh taste.
Snow Draft Beer Packaging by China Resources Snow Breweries has been selected as a grand example of communication design by the A' Design Award. Snow Draft Beer Packaging earned the Golden A' Design Award in Packaging Design in 2023. The A' Packaging Design Award is an international, jury-voted, fair and ethical design accolade that honors superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
